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● The studio

FIVE PEOPLEWHO ANSWER.

We started in 2016 as two freelancers sharing a desk and one client. Nine years later we are five, still in one room, and still the people who pick up the phone. Growing past that would mean selling you a team you never met.

  • Founded 2016
  • Five, permanently
  • Vila Madalena, São Paulo

Thirty minutes, and you leave knowing whether we are right for the job.

● One room

NO POD,NO HANDOVER.

Strategy, design and engineering sit at the same table, which is the whole argument for staying small. Nobody writes a brief for somebody they have not met, and nothing gets thrown over a wall because there is no wall to throw it over.

  • You see the work in progress, not a monthly reveal
  • One shared channel, answered inside a working day
  • Two engagements at a time, never three
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● How we actually work

FOUR RULESWE DO NOT BEND.

Written down in 2019 after an engagement that went badly for reasons that were entirely ours. They have cost us work since, and kept every client we wanted.

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01 Rule one

We say the number out loud

The price goes in writing before the second call, and it does not move because the scope grew by a paragraph. If we misjudged the work, that is our cost to carry — quoting low and invoicing high is how agencies lose the clients they liked.

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02 Rule two

The work is visible from week one

There is a live URL from the first Monday, and it is ugly for a while. Monthly reveals are theatre: they hide the decisions you would have argued with, and by the time you see them they are expensive to change.

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03 Rule three

You keep everything, including the reasoning

Source, design files, ad accounts and a written decision log, all in your name from the start. If the next change does not need us, we have done the job. Lock-in is a business model, not a service.

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04 Rule four

Two at a time, never three

Five people can hold two engagements properly. A third would mean somebody you have never met doing the part you cared about most, so we book the calendar out instead and tell you when the next window opens.

● The five

THESE ARE THEPEOPLE.

Four of us are on the tools every day; the fifth keeps the studio running so the other four can be. Nobody here is a placeholder for a junior you meet after signing.

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Dani Alencar

Growth
Runs the paid loop and writes the weekly number, including the weeks it went the wrong way. Ex-in-house, so she knows what a board asks.
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Bruno Sato

Operations
Keeps the calendar honest, the invoices out and two engagements from quietly becoming three. If a date is going to slip, you hear it here first.

● Nine years, five stops

HOW WE GOT HERE.

Deliberately slow growth. Every step below is a year we chose not to hire faster than we could train.

2016

Two freelancers, one desk

Rafael and Lia share a table in a coworking space on Rua Fidalga and take one client between them — a bike shop that needed a catalogue nobody could get lost in.
2019

The four rules get written down

After an engagement that went badly for reasons entirely ours, we write the rules on the Studio page and start turning down work that will not fit them.
2021

Engineering joins the room

Caio arrives and design stops being handed to somebody else's developer. The first project built and designed in one repository ships in nine weeks.
2023

Growth becomes part of the deal

Dani joins from an in-house team and paid media stops being a thing we recommend other people for. First Awwwards Site of the Day the same year.
2025

One studio in Vila Madalena

Five people, one room with too much light, and a calendar that only ever holds two engagements. We are not planning a sixth chair.

● Next window opens in October

MEET THEWHOLE ROOM.

First call is all four of us on the tools, not a salesperson. Thirty minutes, and you leave knowing whether we are right for the job.